How to Offer Promotional Calling Cards
When you think of a prepaid calling card, you probably envision a wall of colorful calling cards displayed on a wall behind a cashier’s desk at a convenience store. However, there is another kind of calling card that can also be a lucrative business opportunity for those involved in the calling card industry.
Promotional calling cards are designed to be given away for free or to be sold in conjunction with other services, like sweepstakes, for example. Those who purchase or receive a promotional calling card are not as likely to use the minutes available on the cards to make long distance calls, therefore, this can lead to good profit potential for calling card providers.
How does it work?
As a calling card provider, you can print a block of cards for companies who want to advertise their business and give away some free minutes to their customers as well. For example, I have seen a rice distributor offering a 10 minute card to India in each bag of rice that he sells. The result? He is giving his customers a reason to buy his brand of rice over his competitors and the calling card provider now has the opportunity to win new customers and profit from the block of cards purchased by the rice distributor. Because not everyone will use the minutes on each card, the calling card provider also gets higher profit margins.
This can all easily be managed through the IPsmarx Calling Card Platform.
Contact your Account Manager for more details.






October 5th, 2011 - 12:00 am
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