Marketing Tips from our Training Team

If you have a website you have endless opportunities to promote your VoIP services. Marketing is all about getting the attention from your target market with simple but very well thought wording.
You can easily make your website stand out if you use powerful words in it. Together power words and the right keywords will get lots of visitors to your website that will be interested in using your service/product.
If you understand the power of words you will be able to increase your sales, whether you have one or many services/products to sell the strategy is the same. Power words produce emotions and drive people to be engaged with what they are reading.
I want to share with you some words that can be powerful when using them in your marketing:

Discover
Free
Easy
Powerful
Guarantee
Health
Love
Money
Cutting Edge
Hottest
New
Stunning
Improved
Proven
Results
Revolutionary
Safety
Save
You
Fantastic
Best
Secrets
Unbelievable
You’ll Love This
For A Limited Time Only
Best Kept Secret
Must See To Believe
Magic

The following is an example of marketing without the use of power words:

Sign up today for a residential service that will allow you to call other residential users at a competitive price

The following is the same example but using power words and see how different is the impact on you when you read them.

Magic calling! Get a magic number for you and your love ones to call each other unlimited for just $X.XX a month, sign up today; you will love it!

IPsmarx offers our customers the option to have their own website when buying E-store module, we offer features like IP 2IP for residential users that can help you market your own Magic Calling, for this and any other services you wish to offer please do not hesitate to contact our sales team to sales@ipsmarx.com

Is the Calling Card industry over saturated? Not according to this new customer!

If you’ve been holding off from starting your calling card business because you believe there are too many cards on the market already, let one of our recently successful customers tell you otherwise.

Just a few short months ago Daniel Ma contacted us looking for more information on our Calling Card Platform and how he could start in this industry. He worried whether he would be able to succeed with this business as he did not speak English fluently and had no technical background. The IPsmarx Business Readiness and Consultation team guided him every step of the way and even brought in a translator for his native language to train him on the software and answer all of his questions.

Not only was his business launch a success, he has come back to us numerous times since starting looking to expand his service offerings. He was able to enter the calling card arena and grow his business within a few months by offering consumers features such as our DID Forwarding Switch which they cannot get from the average convenience store calling card, and he did so without any industry experience or connections. For more information please contact us.

IPsmarx now has a Vietnamese IVR (Interactive Voice Response) available, for our Calling Card, PINless and Retail Store Recharge Solutions.

Vietnam is a nation of 90 million people, with an additional 3 million Vietnamese descendants living outside of the country. The US has over 1 million Vietnamese speakers, and significant population of Vietnamese descendants live in Canada, France and other European countries.

IPsmarx is proud to be able to allow our clients to service these populations in their native language.

Our calling card and PINless service customers are now able to offer their end users the comfort and convenience of listening to dialing instructions, hearing their balance, and remaining minutes all in Vietnamese.

Further, even your Vietnamese Resellers can refill customer accounts through a Vietnamese IVR!

Appeal to the millions of Vietnamese emigrants making international phone calls by adding Vietnamese to your IVR menu. IPsmarx also offer IVR menus in Albanian, Arabic, British English, Cantonese, Farsi, French, German, Greek, Hindi, Korean, Mandarin, Russian and Spanish so you can reach an international clientele.

Featured Client: Golden Current

Located in Denmark, Golden Current offers calling cards at very competitive rates. Backed by the IPsmarx Award Winning SIP Based Calling Card Platform, Gold Current is able to offer affordable international calling services.

To view their website click here: www.goldencurrent.com.

To learn more about our calling card solution, visit www.ipsmarx.com/lp/5.

DID Forwarding – The Perfect Solution for International Travelers

For those who travel from one country to another, it can become quite costly to have calls forwarded from one phone to another. Using DID Forwarding, end users can forward their calls to another country without having to pay international charges to their cell phone provider.

For example, a customer may have a US cell phone plan and another plan in India. When they travel to India, they can have their USA calls forwarded to a USA DID (phone number). Then this DID will automatically route the calls to the phone in India using VOIP rates. This can be a huge savings on call forwarding!

Find out more here: http://ipsmarx.com/cms/Solutions/ForCallingCardProviders/DIDForwardingSwitch.html.

Over 600,000 Tourists Flock to London for the Royal Wedding Presenting an Opportunity for Local VoIP Service Providers

The media is talking and overloading us with details about the royal wedding. We take it is as a media frenzy but in the VoIP industry we look at events like these as opportunities for increased voice traffic.

Imagine how many minutes will 600,000 people use to call back home once they arrive in London!

People are buying posters and mugs with William and Kate’s faces on them, plane tickets to London, England, fancy hats, and also calling cards and other pre-paid calling services. Those calling cards are flying off the shelves!

Big events spawn big business opportunity. Not only is it royal bliss for the world but events like these are a “tourism boom!” Tourism goes hand in hand with the VoIP industry.  Not only will William and Kate be receiving phone calls of congratulations but carriers will be in overdrive trying to handle the amount of numbers being dialled. Not to mention the amount of tourists trying to simply communicate to their family and friends.

Worldwide events increase revenue for the following VoIP solutions:

• Calling Card
• PINless
• Call Shop

To learn more about our pre-paid services please contact us at sales@ipsmarx.com

Attention Calling Card Providers – How to Offer Services for Smartphones

Last week we shared some tips on how to position your calling card business to take advantage of the explosive smartphone market.

Now that you know that IPsmarx has the latest technology and features that enable you to easily profit from this permanent trend, we thought you’d like to see how our solutions work.

At the core of our solutions is our Award-winning Calling Card Platform. You can view a video that describes how our solution works here: http://ipsmarx.com/cms/english/solutions/calling-card01.html.

Once you implement the calling card solution, you can easily add PINless and Breeze, our VoIP application for smartphones, like the iPhone and Android!

In 2009 the US mobile phone company, MetroPCS, began selling the BlackBerry Curve as a “Pre-Paid” smartphone for only $50 a month.

Today, it’s easy to enjoy the convenience of a pre-paid smartphone —

• No credit check
• No long-term contracts
• No contract required at all (cash and carry)!
• Cancel service any time
• Pay your service by credit card, debit card, even in cash

These pre-paid smartphones are perfect for the average calling card buyer!

And business is good because last year four new carriers, Virgin Mobile, T-Mobile, Cricket (Leap Wireless), and Boost Mobile (Sprint Nextel), entered the market with their own pre-paid smartphones too. AT&T and Verizon mobile won’t be far behind…

Calling card customers are buying smartphones because they’re a better value than traditional cell phones and more convenient than a landline: It’s phone, a camera, video camera, voice recorder, it has games, GPS, email, Facebook, and a computer they can carry in their pocket to stay connected with friends and family around the world, while on vacation, at home, or at work.

Find Out How to Profit From the Newest and Biggest Calling Card Trend Today

Click here to view a video on how our Calling Card Solution works!

Are YOU keeping up? What are you doing to stay in front of industry leading trends?

The answer is simple. Speak with an IPsmarx consultant and learn how to use Breeze, the VoIP solution for smartphones.

Click here to view a video about how our Calling Card Solution works!

If you want to continue to thrive as a Calling Card Provider, you need to understand how Breeze and the smartphone trend directly affect your business. With IPsmarx’s help you’ll master the ins and outs of this new phenomenon and put yourself on the cutting edge of the calling card industry.

Call 703-779-3594 and schedule a no-obligation phone consultation while you’re thinking about it.

We are looking forward to hearing from you!

Attention Calling Card Providers – How to Offer Services for Smartphones

Last week we shared some tips on how to position your calling card business to take advantage of the explosive smartphone market.

Now that you know that IPsmarx has the latest technology and features that enable you to easily profit from this permanent trend, we thought you’d like to see how our solutions work.

At the core of our solutions is our Award-winning Calling Card Platform. You can view a video that describes how our solution works here: http://ipsmarx.com/cms/english/solutions/calling-card01.html.

Once you implement the calling card solution, you can easily add PINless and Breeze, our VoIP application for smartphones, like the iPhone and Android!

In 2009 the US mobile phone company, MetroPCS, began selling the BlackBerry Curve as a “Pre-Paid” smartphone for only $50 a month.

Today, it’s easy to enjoy the convenience of a pre-paid smartphone —

• No credit check
• No long-term contracts
• No contract required at all (cash and carry)!
• Cancel service any time
• Pay your service by credit card, debit card, even in cash

These pre-paid smartphones are perfect for the average calling card buyer!

And business is good because last year four new carriers, Virgin Mobile, T-Mobile, Cricket (Leap Wireless), and Boost Mobile (Sprint Nextel), entered the market with their own pre-paid smartphones too. AT&T and Verizon mobile won’t be far behind…

Calling card customers are buying smartphones because they’re a better value than traditional cell phones and more convenient than a landline: It’s phone, a camera, video camera, voice recorder, it has games, GPS, email, Facebook, and a computer they can carry in their pocket to stay connected with friends and family around the world, while on vacation, at home, or at work.

Find Out How to Profit From the Newest and Biggest Calling Card Trend Today

Click here to view a video on how our Calling Card Solution works! 

The answer is simple. Speak with an IPsmarx consultant and learn how to use Breeze, the VoIP solution for smartphones.

Click here to view a video about how our Calling Card Solution works!

If you want to continue to thrive as a Calling Card Provider, you need to understand how Breeze and the smartphone trend directly affect your business. With IPsmarx’s help you’ll master the ins and outs of this new phenomenon and put yourself on the cutting edge of the calling card industry.

A New Way for PIN-less Providers to Capitalize on the Booming Smartphone Market

The New Pin-less Dialer for IPsmarx Mobile Softphone Breeze allows customers to use a pin-less account directly from their mobile dialer. Customers don’t need to dial the access number or pin, with the touch of a button, Breeze will link them to a pin-less service and clients just need to dial the destination they wish to reach!

This new module is also a great help when customers don’t want to use their data plan to make phone calls making it a great alternative for calls during business trips.

For more information on this great solution, please visit our website:

http://ipsmarx.com/cms/english/solutions/breeze.html

http://ipsmarx.com/cms/Solutions/ForCallingCardProviders/PinlessSolution.html

New PINless Dialer Now Available

In addition to Breeze, our VoIP dialer for smartphones, we now also offer a PINless dialer to enhance our PINless calling platform.

Here’s how it works.

Your PINless customers can download this application on their smartphone, which will automatically integrate with their existing contact list.

The next time they want to make a call, they will go to their app, select the contact they wish to call from their contact list and the call will connect.

They application is automatically dialing the local access phone number for the customer, making using your PINless service even more convenient!

Contact your Account Manager to find out how you can add this feature to your PINless platform!