Video Calls to be used by 130 million people in the next 5 years

According to Jupiter Research, Video Calls will be used by 130 million people in the next 5 years and the increasing demand for Video Calling Services is due to the popularity of smartphones and VoIP Video phones.

How can you take advantage of this trend?

• Internet Service Providers can offer enhanced services by offering VoIP enabled IP phones that allow their customers to see their family and friends while they talk.
• Mobile VoIP Operators can offer special applications so customers are able make video calls directly from their smartphones. Stay tuned for video features for our Breeze Mobile VOIP Solution!

Image source: http://www.geeky-gadgets.com/o2s-iphone-website-details-iphone-video-calls-08-03-2010/

For more details on IPsmarxs’ Video Solution please visit: http://ipsmarx.com/Solutions/ForVoIPServiceProviders/IPVideoSolution.html

Special calling rates for 15 destinations during Eid!

With Eid-ul-Fitr festival approaching after the holy month of Ramadan, IPsmarx has dropped its calling rates to 15 Countries so you can stay in touch with your family and friends and enjoy the festive period by calling them.

Starting August the 30th  and for a week our calling prices will be lower. During these days you can call your friends and family in Indonesia, Pakistan, Bangladesh, Egypt, Turkey, Sudan, Algeria, Morocco, Saudi Arabia, Syria, Mali, Senegal, Tunisia, Guinea, Somalia, and Libya and wish them Eid Mubarak and savings just go on and on. Download the new rates sheet from www.ipsmarx.com/EidFestivalPromotion/wholesale/rates.xlsx

Top up your IPsmarx Account and take advantage of this great offer during Eid

Marketing Tips from the IPsmarx Team

Alright, so you know what VoIP is – that was easy enough. But maybe you aren’t aware of the potential of VoIP and its bright future and how to go about joining the industry. Like any type of technology VoIP is forever growing, opening up new doors and surprising all of us. Now let us shake your hand and tell you how to “bust” into this lucrative industry.

Research

Research the VoIP industry and its current trends. Who is doing what and why they are successful and what society is using and demanding.
Not everyone knows everything. We don’t expect you to, so don’t be afraid to educate yourself once in awhile via our newsletter, blog, online articles etc.
If you want to know about one of our existing solutions and where it fits in to the future of VoIP we can give you that answer. Visiting our website and you can’t find a solution you want to offer? Chances are we are working on it. Send us an email at sales@ipsmarx.com and we will respond shortly.

Market, market, market

 Don’t forget to do your market research and define your target market, don’t get lost in markets that won’t bring you any revenue. You stay on top of your competitors and in the thoughts of your clients by seeing what they need and what has been working for them. Or maybe it’s what the clients/customers really want and demand. Take an internet browser journey over to your main competitions website; what are they offering, what products/ services are they pushing?

For example: If you were to open a bakery on a street where another successful bakery is and their hot product is chocolate cupcakes. Wouldn’t you offer the same thing but more? But how would you capture their customers? Their customers have been going into their bakery for years, what makes your bakery and chocolate cupcakes more special? Maybe it’s better pricing, more of the product (bigger cupcake), extra add on’s, (sprinkles) a free product (vanilla cupcake) or maybe it’s just simply a better invented and original product and it that case you can compare your product to theirs. In marketing the ideas are endless. Little ideas like this matter.

Just take this example and apply to your VoIP services.

Don’t forget about the four marketing P’s as well! Whenever you are in doubt about marketing just look back to this formula:
• Product
• Price
• Place (Distribution)
• Promotion

Advertise but Be memorable

One of my advertising professors gave me some great advice, if you think of a clever advertising idea; the chances are someone has already thought of it. In order to skip this terrible truth you have to jump your competitors and think at least five times past that idea.
Look at all advertising outlets such as: print, publications, misc online advertisements, blogging, social media, cross promotion with other companies or events, community, etc.
Word of website advice, your SEO (Search Engine Optimization) and website design can make your break your business. You have style, so show it through your website.

Don’t be afraid

Business is business, go out and get your customers with advertising. Just because you are offering Residential VoIP doesn’t mean your clients will stumble upon you. Everyone leads busy lives and not everyone has the time to organic search all their options on Google. Go to where your clients are and if your marketing is right then you won’t need to beg for them to switch service providers.

Remember

IPsmarx Technology Inc, is over ten years old. We have been here for awhile and we plan to stay.
Your success is our success and we only want to help you. If you reach a discouraging point in your business model we can help you through it. Maybe you don’t know what services to offer and the industry seems really intimidating.
Your business is the idea to make something grow big. IPsmarx hands you the seed, we help you plant it and we tell you how grow it.

Ask Us

Feel free to ask us anything you like. We know the industry and what our clients should be offering. Our development team seek what the industry and end users are demanding and execute it. This is how our clients stay on top of their competitors. We are a great resource.

Join the IPsmarx Family

We are currently seeking resellers and partnerships. We would love to have you aboard. If you have what it takes to become a reseller visit our page catered just for you: http://ipsmarx.com/Partners.html

We have the experience.

–> We are just as committed as you are to the industry and are proud to be here.
–> We are out and about at trade shows such as CeBIT and hold client appreciation events.

We are just a phone call 1-1416-665-6999 (Canada) 1-703-871-5274 (US) or email away at: sales@ipsmarx.com. We provide our clients with no obligation quotes in 24 hours.

VoIP Professionals Starting to Gear up for This Year’s Holiday Traffic

The end of summer in the Washington DC area is a notoriously slow time for business. Kids are getting ready to go back to school and parents are taking any opportunity for some warm weather vacation time. Traffic dies down and community pools fill up, but for professionals in the VoIP industry, there is no summer “break.”

This is the time of year when service providers are gearing up to support their peak holiday traffic, beginning in October and going all the way through January. This is the time to stress test softswitches, add new carriers, and make sure all of the tools are in place to support a holiday marketing initiative. We’re working with our existing clients to implement redundancy and capacity upgrades to ensure that their system will support the accelerated traffic volume that the holidays bring. For more information about redundancy, you can view a video here: http://www.ipsmarx.com/videos/redundancy.html.

For start ups, this is a very exciting time, as it may be their first opportunity to capitalize on the holiday voice traffic. We’re working with start-ups to make sure they launch their business in time to take advantage of the holiday traffic and offering marketing features, such as email marketing, bonus point management, and E-store promotions.

If you’re thinking of starting a VoIP business, this is the perfect time of year to get started. You can view a complete list of our business ideas here: http://ipsmarx.com/Solutions/ForEntrepreneurs/BusinessIdeas.html.

A Brief History of Mobile VoIP

By now, you probably have seen advertisements for various Mobile VoIP products and claims of how they can help your VoIP Businesses. While it is undeniable that offering your services on mobile devices can be very far-reaching and lucrative, it is important to understand the differences between these products, and which are most suitable for tackling the market.

Mobile VoIP  lets your customers make calls from their internet-enabled cellphones (smartphones) through their data plans or WiFi connection, rather than their monthly calling plan from their cellphone carrier. And there are many users out there around the world.

The global smartphone market is expected to reach 653 million users by 2016. That’s more than half a BILLION smartphone users, with 56% of the market to be dominated by iPhone and Android Devices. Tablets with 3G and WiFi capabilities are quickly becoming an in-demand product as well.

VoIP Service Providers simply can’t pass up this market. Mobile VoIP dialers started trickling out in 2010, letting app-users call each other on their applications through their data plans or WiFi connections. These were very limited applications as they restricted whom the user could call to (another user), and notoriously suffered from voice quality issues. VoIP Solution Providers jumped at the opportunity to add mobile dialers to their product lines – but unfortunately they were just that: dialers. They offered little more than a secondary dial pad to place calls through SIP.

IPsmarx took the time to analyze the global market, and offer a complete solution rather than a slap-on dialer or softphone. Breeze: our complete VoIP application truly deserves its moniker. It offers features not found on a dial pad, such as voicemail through VoIP, outbound calling to regular (PSTN) numbers, incoming VoIP calls, a built-in calling rate calculator, and  account recharging through credit card right on the app, just to name a few! Best of all, VoIP service providers are able to choose the features they want for their own branded application. And, our solutions let you appeal to users of the most popular devices out there: iPhone, iPad, iPod Touch, HTC, Samsung, Sony Ericson, Motorola and many more!

Annual Growth of over 14% Suggests that Now is the Time to Start Your VoIP Business

We’re wrapping up our 10 Year Anniversary Celebration and preparing to get our clients ready for the highest VoIP traffic volumes of the year this fall and winter.

With many holidays approaching, if you’ve been thinking about starting your own Calling Card or VoIP business, now is the time!

Start a PINless Calling Card or VoIP Business Backed by IPsmarx

We’ve supported hundreds of entrepreneurs in  over 66 countries as they’ve entered the VoIP and Calling Card Industry and have many success stories. Find out which of our solutions is right for your business idea. Some options include:

• Custom Brand your own prepaid international calling cards or PINless service.
• Offer VoIP services in Africa, while hosting your hardware in the US or Europe.
• Differentiate yourself from other service providers by offering PINless recharge for end users and IVR recharge for agents.
• Offer full-featured residential VoIP service.
• Sell your own custom branded VoIP dialer for the iPhone and Android smartphones.
• Offer IP-PBX services to your business clients.

To learn more about all of the business models supported by IPsmarx’ solutions, click here.

View some of our client testimonials here: http://www.ipsmarx.com/Company/ClientTestimonials.aspx. 

Here’s what Streamline Communications had to say about IPsmarx:

“We thought we would never be able to do this on our own. Once we began dealing with IPsmarx, you guys walked us through everything. We were amazed that we were actually able to run the business ourselves. I would recommend it to everybody. One of the reasons we went with IPsmarx is that it was scalable and there are options to grow your business. It’s better than we ever expected.

–Josh Wilson, Streamline Communications, North Carolina

Contact us for more information about how to get started with our award-winning solutions!

IPsmarx has done it again – Breeze Mobile Softphone becomes another award winner for its product line!

At the end of 2010, IPsmarx released its line of mobile dialers and named it “Breeze”. “We called it Breeze”, explained Ashley Kurpel, the Marketing Coordinator at IPsmarx, “because it was such a refreshing feature in the industry, it was easy to use, and the weight of your cell-phone bill becomes instantly lighter from it. ‘Breeze’ was the perfect name for this product!”

Fast forward 7 months – and Breeze is now an award winner. TMC Net, the web’s largest telecommunications community, has honoured the IPsmarx line of Mobile Dialers with their 2010 Communications Award.

According to TMC, the Communications Solutions Product of the Year Award acknowledges the most innovative products that facilitate voice, data and video communications. Rich Tehrani, TMC’s CEO elaborated that winning companies were selected due to their “dedication to quality and superiority while addressing marketplace needs.”

It’s no wonder that IPsmarx met this criteria. We didn’t just want to offer service providers run-of-the-mill dialers already available on the market. We looked at what end-users wanted from a Mobile VoIP Application and exceeded expectations. They didn’t want to have to delve into phone settings to configure their dialers – so we enabled auto-provisioning for Breeze; just download, log in, and call!  Customers don’t want the hassle of getting to a computer to refill their account balance, so we facilitated secure recharging through the App, and even credit card auto-recharging when the account reaches a pre-set balance determined by the user.

Your international calling rates are a key feature that help customers choose your mobile VoIP services over another, so we allow you to display your competitive calling rates right on screen! We also took into account the times when the network signal or WiFi suddenly cut out on mobile devices. In such a scenario, our PINless dialing feature kicks in and prompts the caller to place the call through a local access number connected to their PINless account. And for customers with free local calling from their cell phone carriers – that international call wouldn’t even be noted on their monthly cellphone bill!

Perhaps most impressive, is Breeze’s superior voice quality through the G.729 codec. The industry standard apparatus for testing voice quality demonstrated that the quality and clarity on Breeze beat out the top 2 competitor’s mobile softphones!

It is advanced and unique features like these that have garnered IPsmarx’s line of Mobile Softphones the coveted Product of the Year Award, and we look forward to impressing you as much as we did the panel at TMC. Just email breeze@ipsmarx.com for more information or a no-obligation test account of Breeze 2.0 for your own Android or iPhone.

Consumers Are Going Mobile A New Way: How to take advantage of this trend

After only 15 months of its release, the iPad generates 25.5% of Internet Mobile Traffic and statistics indicate that by 2015 there will be 15,000 million devices connected to Internet. But what does this mean for Service Providers?

It simply means great opportunities for all mobile internet related businesses!

Customers need mobility therefore Services Providers must ensure customers can connect to their VoIP Service wherever they go. iPad can be used to make phone calls using IPsmarx Breeze Mobile Softphone. Customers can access Breeze from their Iphone, Ipod Touch and also the Android Phones. The advantage is great savings for both clients and service providers. For example, Calling Card Providers no longer need to print actual cards. They can offer PINless services virtually and VoIP Residential Service Providers no longer need to provider hardware devices like IP phones or adaptors which range from $30-$150 per unit. Now clients can connect to their accounts using Breeze and their cellphones and access their service anytime and anywhere!

To learn more about our how you can offer your own App and offer VoIP calls from Smartphones please visit: http://ipsmarx.com/cms/english/solutions/breeze.html
Source: NetMarketShare

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Take the IPsmarx Mobile Dialer G729 Voice Quality Challenge!

If you are looking to be a reliable and reputable VoIP service provider, you know one of the most (if not THE most) important feature that customers request and require is good voice quality. The cost savings of VoIP on cell phones is very advantageous, but no one wants to hear an echo like they’re in the Grand Canyon when calling loved ones, or have to wait an inordinate amount of seconds to hear their callee respond. There is also the ubiquitous “bathroom effect”, giving calls a muffled sound.

These effects all drastically lessen the voice quality of a call, and too many VoIP Mobile Dialers on the market suffer from it! (Yes, even the pay-to-download ones).

The Development Team at IPsmarx was not content to offer our customers this inadequate quality and performance.  Through the top voice quality apparatus available, we tested our G729 codec Breeze Mobile Dialer against the leading mobile softphones on the market and knew we succeeded: our jitter was the lowest, our Mean Opinion Score (MOS) was the highest, and our overall Stream Quality Index (SQI) was at 100%!

Echo Cancellation and Filter Implementation are standard features with IPsmarx’s Breeze.

Take the test for yourself: just email breeze@ipsmarx.com with the subject CHALLENGE and get your no-obligation Breeze test account for your own IPhone  or Android and  see for yourself! We can guarantee that the voice quality of  Breeze  matches your networks’ to a tee! That means that if your clients have optimal signal and a reliable network on their smartphones – they can except the same exceptional quality calling through Breeze!

*Please include your name, contact number, country, and smartphone model in the body of the email.  (We respect your privacy and never sell or rent your information. Requesting a test account will not result in more spam!)

Be amazed at how great mobile VoIP can sound; take the IPsmarx Breeze Voice Quality Challenge!

Middle East Smartphone Market is Climbing ~ High Demand for Mobile Dialers in the VoIP Market

Samsung Electronics Co Ltd. has just released its Galaxy S II Smartphone to the Saudi Arabian market. The Galaxy S II comes equipped with the latest version of the Android OS – 2.3 Gingerbread.  Android has quickly become the fastest growing mobile operating system, and is predicted to continue to lead through 2015. Units of the Galaxy S II sold out in just a few hours at major retailers in the United Arab Eremites, reported Ashraf Fawakherji, the General Manager of Telecommunications at Samsung.

The smartphone market has surged in the Middle East in recent years, and mobile dialers are highly in demand for consumer and business VoIP calling alike.

IPsmarx offers a no-obligation free test account of our calling plan and mobile dialers (Breeze) for  Android and IPhone to test VoIP calling in the countries your business will be targeting. Our dialers are customizable and White Labeled, allowing you to target the millions of mobile broadband subscribers across the Middle East under your own brand name and calling plans.

 If you are not in the Middle East yourself but would like to test the dialer from that locale, just send the test account to a colleague in those countries. Be amazed at how well VoIP calling will work for your customers on their  new Galaxy S II in Saudi Arabia, and other Android and IPhone devices.

Sources:

http://www.zawya.com/story.cfm/sidZAWYA20110706105310/Samsung-GALAXY-S-II-reaches-3-Million-global-sales

http://www.telecompaper.com/news/samsung-launches-galaxy-s-ii-in-saudi-arabia

http://www.gomonews.com/smartphone-market-surges-in-middle-east/

 Contact julia@ipsmarx.com for more information on our customizable dialers, or for a free test account.